How to Treat Pricing Like a Brand Guardian

When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries of what’s feasible within an industry? An innovative pricing strategy

?

No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset. This general truth touches nearly all teams within a company. You’ve got marketing and sales, product, customer support, category management

, and many other roles that all tie into brand management.