When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries of what’s feasible within an industry? An innovative pricing strategy
No matter what you think of first, there are entire teams behind the scenes working to make that brand strong. It’s one of the oldest adages in business: Your brand is your most valuable asset. This general truth touches nearly all teams within a company. You’ve got marketing and sales, product, customer support, category management
, and many other roles that all tie into brand management.